Red Shoe Diaries: Season 1, the episodes always open with a quick montage of a newspaper personals section ad under “Red Shoes” seeking women to mail in their personal diaries with stories of love, passion and/or betrayal.
The presenter and host Jake Winters (by David Duchovny) is then shown walking on desolate train tracks with his dog Stella. He begins reading a letter from his post office box out loud that begins with “Dear Red Shoes…”
He first took out the ad after the suicide of his fiancée, and his subsequent confrontation of the man with whom she was having an affair, a construction worker and shoe salesman who sold her a pair of red high heels, inspiring the ad.
He placed the ad in the newspaper in an effort to understand why it happened and learn his fiancée’s reasons for killing herself through the stories of women in similar situations.